Explainer Video Production Procedure
Explainer videos are a great way to communicate your business’s message to potential customers. They can be used to explain your products or services, how they work, and why customers should use them. But how do you create an explainer video that is effective and engaging?
The explainer video production process can be broken down into the following steps:
- Define your goals: What do you want to achieve with your explainer video? Do you want to introduce a new product or service? Explain how a product works? Or simply provide information about your company? Once you know your goals, you can start to develop a storyboard for your video.
- Create a storyboard: A storyboard is a visual representation of your video. It will help you to map out the flow of your video and make sure that all of the important points are covered. You can use a variety of tools to create a storyboard, such as pen and paper, whiteboards, or software programs like Storyboard That or InVision Studio.
- Write the script: Once you have a storyboard, you can start to write the script for your video. The script should be clear, concise, and easy to understand. It should also be engaging and interesting to watch.
- Record the voiceover: Once you have a script, you can start to record the voiceover for your video. You can do this yourself or hire a professional voiceover artist.
- Create the visuals: The visuals for your explainer video can be created using a variety of techniques, such as animation, live-action, or a combination of both. If you are using animation, you can use a variety of software programs, such as Adobe After Effects or Toon Boom Harmony. If you are using live-action, you can shoot your video using a variety of cameras and editing software.
- Add music and sound effects: Music and sound effects can help to make your explainer video more engaging and interesting to watch. You can find royalty-free music and sound effects online or hire a composer or sound designer to create custom music and sound effects for your video.
- Edit the video: Once you have all of the visuals and audio elements for your video, you can start to edit it together. This includes adding transitions, text, and other visual elements.
- Publish the video: Once you are happy with your explainer video, you can publish it online. You can upload it to your website, social media channels, or share it on video-sharing websites like YouTube or Vimeo.
The explainer video production process can be time-consuming and challenging, but it is a valuable investment for businesses of all sizes. By following these steps, you can create an explainer video that will help you to achieve your business goals.